Indiana basketball has fallen on hard times over the last two decades, but IU’s marketability and prestige is still among the nation’s elite. Whether it’s packing Simon Skjodt Assembly Hall on a nightly basis or generating significant traffic on television and social media, the Hoosiers and their fanbase are still proving to be a cash cow in the national landscape.
According to a recent study from the Wall Street Journal, Indiana ranks as the third most valuable college men’s basketball program. The study, which was conducted by Ryan Brewster, an associate professor at Indiana University Columbus, accounts for “revenues and cash flows while making financial projections about the team’s sustainability.” The rankings are projections of how each program could be valued if sold as professional teams.
Brewster’s analysis shows Indiana with a cash flow of $12.9 million, revenue totaling $34 million and an enterprise value of $279 million. Only North Carolina and Duke are valued higher than IU, according to the study. The Tar Heels’ enterprise value is tabbed at $378 million, while the Blue Devils are not far behind at $370 million.
Indiana’s current value, despite its struggles over the last quarter-century, is further proof of the sleeping giant that is eager to come alive. New head coach Darian DeVries has more resources at his disposal than ever before, and leading a program as visible as the Hoosiers can only help in his quest for success.
This past season IU was speculated to possess one of the highest NIL war chests in the country. After signing a top-3 transfer class which included a trio of top-40 ranked transfers, it was clear the Hoosiers would be able to flex their financial muscles in this new era of college basketball.
Below are the top-10 most valuable college men’s basketball programs, according to the Wall Street Journal:
1. North Carolina | $23.1 million cash flow, $38 million revenue, $378 million enterprise value
2. Duke | $14.1 million cash flow, $47.6 million revenue, $370 million enterprise value
3. Indiana | $12.9 million cash flow, $34 million revenue, $279 million enterprise value
4. Ohio State | $18.1 million cash flow, $34.1 million revenue, $262 million enterprise value
5. Louisville | $9.9 million cash flow, $39.7 million revenue, $260 million enterprise value
6. Arizona | $16.2 million cash flow, $34.7 million revenue, $257 million enterprise value
7. Syracuse | $16.4 million cash flow, $34.4 million revenue, $256 million enterprise value
8. Illinois | $14.2 million cash flow, $33.2 million revenue, $232 million enterprise value
9. Kentucky | $13.2 million cash flow, $33.8 million revenue, $223 million enterprise value
10. Arkansas | $13.1 million cash flow, $29.7 million revenue, $217 million enterprise value
This post was originally published on this site be sure to check out more of their content.
