Anyone who follows college sports knows that NIL has changed the way teams are built, and have changed the way players decide where to play. The Kentucky Wildcats used NIL to assemble a very good roster, and put together one of the best transfer classes in college basketball.
Fox Sports put together the top ten NIL valuations in college basketball for the 2025-26 season using On3’s valuations. It features some of the biggest names in the sport, and one player from Kentucky made the list.
Jayden Quaintance was once set to commit to the Wildcats out of high school, but a coaching change sent him to Arizona State instead. However, after a season there, Mark Pope pulled off a huge coup and got him back to Lexington.
With a valuation of $1.9 million, Quaintance comes in sixth among college basketball players this season. It also puts him at 26th among all college athletes.
Quaintance is sure to earn more than that with various endorsement deals, and he could become a top ten draft pick in a year, earning much more. Kentucky reportedly spent a lot of NIL money to assemble the roster, with Quaintance at the top of the list. Fans will see if it paid off soon enough.
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