In a major move blending tradition, innovation, and collegiate pride, New Era and adidas have joined forces to unveil a new lineup of official on-field caps for three powerhouse NCAA baseball programs: the Texas A&M Aggies, Arizona State Sun Devils, and the University of Miami Hurricanes.
Beginning April 11, players from these top-tier programs will sport New Era’s iconic 59FIFTY fitted caps during game days. Each cap prominently features the team’s classic logo on the crown, complemented by New Era’s signature flag stitched along the side, adding a fresh yet authentic touch to each team’s athletic identity.
Elevating Performance and Culture on the Diamond
The collaboration between New Era and adidas is about more than just aesthetics—it’s a performance-driven partnership designed to enhance the athlete experience while bringing a new level of energy to college baseball’s fan culture. Steve Gallo, General Manager of North America at New Era Cap, emphasized the significance of the partnership, noting, “By combining adidas’ high-performance apparel expertise and New Era’s iconic cap silhouettes, this partnership will elevate the player’s on-field experience. It’s setting new standards for performance, fan engagement and sports culture — lifting the game of college baseball both on and off the field.”
John Miller, President of adidas North America, echoed this sentiment, adding, “New Era’s deep roots in baseball made this partnership a natural fit. We’re linking two iconic brands in sport and creating something special for NCAA baseball.”
A Fresh Take on Tradition
Each team will have both home and away cap designs, carefully crafted to reflect the spirit and traditions of their respective programs. New Era and adidas are also planning a series of special drops throughout the season, introducing unexpected cap designs that will boost visibility and excitement around the teams. These limited editions are poised to add a collectible element to the collaboration, engaging fans in new and dynamic ways.
Players will have the option to wear either the classic 59FIFTY or the Low-Profile 59FIFTY model on-field, ensuring personal fit and comfort while maintaining a consistent and polished team look. This choice further underlines the partnership’s commitment to merging heritage with innovation.
Fan Collections and Where to Find Them
To celebrate this partnership, New Era and adidas are rolling out a series of caps for fans as well. Starting today, fans can pick up the 59FIFTY styles, with a broader collection slated to arrive later this month. The full fan collection will include a range of silhouettes, such as the 9FIFTY Snapback, 9SEVENTY Trucker, and 9FORTY A-Frame caps, ensuring a fit and style for every supporter.
Every piece from the fan collection will proudly display both brands’ unmistakable marks—the New Era flag on the side and adidas’ iconic three stripes on the back. This dual branding not only reflects the synergy between the two companies but also offers fans a piece of athletic history in the making.
The fan collection will be available through several major retailers including Lids, Fanatics, and neweracap.com, making it easy for supporters of the Aggies, Sun Devils, and Hurricanes to gear up and show their pride this baseball season.
A New Era for College Baseball Style
This partnership between New Era and adidas marks a significant evolution in collegiate sports merchandising and on-field performance wear. By fusing the tradition of New Era’s legendary baseball caps with adidas’ modern approach to sportswear innovation, the two brands are helping to redefine what it means to represent a team both on and off the field.
College baseball has always thrived on tradition, loyalty, and community. With these new cap designs, New Era and adidas aren’t just honoring that legacy—they’re helping to push it forward, offering athletes and fans alike a fresh way to engage with the sport they love.
For supporters of Texas A&M, Arizona State, and Miami, the opportunity to grab a piece of this unique collaboration represents more than just purchasing team gear—it’s a way to be part of a new chapter in college baseball history.
Stay tuned for the full release later this month, and be ready to shop the complete collection at Lids, Fanatics, and neweracap.com.
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