NFL draft in Green Bay drew more unique visitors than Detroit, according to study

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  • Green Bay’s 2025 NFL Draft drew 312,000 unique visitors, surpassing Detroit’s 2024 figure by 31%.
  • Green Bay Mayor Eric Genrich playfully responded to pre-draft comments from Detroit Lions President Rod Wood, highlighting the unique visitor data.
  • An economic impact report for the Green Bay draft is expected in mid-July.

The results of the 2025 NFL Draft in Green Bay continue to defy expectations.

The city of Green Bay said June 10 that the draft, conducted at the end of April in and around Lambeau Field, drew 312,000 unique visitors, as calculated by analytics firm Placer.ai. That was 31% more unique visitors than in Detroit in 2024, and more than half of the total attendance for the three-day event.

The NFL estimated attendance at the Green Bay draft was 600,000, tied with Nashville for the second-highest attendance ever. Detroit holds the No. 1 spot with attendance of 775,000, but according to Placer.ai’s calculations, Detroit had only 238,900 unique individuals.

An economic impact report commissioned by Discover Green Bay is expected about mid-July. Estimates were the draft would have a $94 million statewide impact and $20 million locally.

The NFL draft is one of the football league’s premier events, ranking second only to the Super Bowl.

A pre-draft attendance estimate touted by organizers was 250,000. Based on Placer.ai’s calculations, that was less than the actual number of unique visitors.

The NFL’s attendance estimate was based on “turnstile passes,” which means someone is counted every time they entered the draft campus, based on camera’s at the entry gates counting the number of times people enter the campus. Placer.ai’s calculations came from counting each person once using cellphone data.

Green Bay and Detroit are both in the NFC North Division. Detroit won the division the last two season. The Packers finished third last season, although with an 11-6 record.

Green Bay Mayor Eric Genrich took the opportunity to clap back at Detroit officials, who mocked Green Bay even before the draft began on April 24.

“Trying to get the NFL to consider bringing it back (to Detroit) because I don’t think they’ll ever top it,” Lions President Rod Wood said via Marlowe Alter of the Detroit Free Press. “There’s no way Green Bay will come close. They’ll finish second, or as I said to (reporter) Brad (Galli), they’ll finish third like they did last year.”

The comment did not age well, and Genrich offered his own jabs.

“To put it in football terms, this is sort of like when the Packers clinched a 28-24 win over the Lions in that 1993 playoff game with a Sterling Sharpe touchdown in the final minute. Remember that? I do,” Genrich was quoted in the city press release.

Also, “As one of the handful of teams never to have won a Super Bowl, the Lions are understandably looking for wins where they can find them, but it appears they came up a little short again. Best of luck to them next time.”

And finally, “As home to the 13-time NFL champion Green Bay Packers, our City has a culture of winning that pervades the community. We welcome the rivalry with our friends in Detroit, and we’re proud to have bested them with visitor attendance at our Draft, but I think we can both agree that the Bears still suck.”

Placer.ai is used by a variety of visitors’ bureaus, corporations, business districts, and municipalities across the globe and is regarded as a leading platform for approximating event and location attendance, according to the city’s release.

Contact Richard Ryman at rryman@gannett.com. Follow him on Twitter at @RichRymanPG, on Instagram at @rrymanPG or on Facebook at www.facebook.com/RichardRymanPG.

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