NEW ORLEANS — The NFL has announced that the “End Racism” message prominently displayed in end zones will be absent from Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on Sunday.
Instead, the messages “Choose Love” and “It Takes All of Us” will be featured in the end zones at Caesars Superdome in New Orleans.
Throughout the 2024-25 season, NFL teams have advertised pro-diversity slogans at their stadiums and on their uniforms. The field stencils have been a part of the league since 2020. Sunday’s game will be the first Super Bowl since February 2021 at which “End Racism” will not be in an end zone stencil.
NFL spokesman Brian McCarthy told the Athletic the decision was based on recent tragedies, including the terrorist attack in New Orleans’ French Quarter in January, the deadly wildfires in the Los Angeles area and the fatal air collision near Reagan National Airport near Washington, D.C.
“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” McCarthy told the Athletic.
He also noted that “Choose Love” and “It Takes All of Us” appeared in the end zones for this year’s AFC Championship Game in Kansas City. The NFC Championship Game in Philadelphia included “End Racism” as an end-zone slogan.
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