The Reds announced this morning that they’ve reached agreement with Main Street Sports to handle their in-market local broadcasts for 2025 (link via Mark Sheldon of MLB.com). Main Street Sports is the new name for the broadcast company formerly known as Diamond Sports Group. The corporation rebranded after emerging from Chapter 11 bankruptcy in November.
Cincinnati games will continue on the FanDuel Sports Network, which had previously operated as Bally Sports Ohio. Despite the name changes, it’s essentially the same setup as in previous seasons. The main change for consumers is that fans can now stream games on the FanDuel Sports Network app in addition to viewing them on television.
This represents a change of plans for the Reds. Major League Baseball had announced in November that it would step in to handle Reds broadcasts in the Cincinnati area. That came after the broadcast corporation — then operating as Diamond — abandoned its previous contract with the team.
At the time, it didn’t seem the Reds were keen on negotiating a new deal that came with a revenue cut. They’ve reversed course. “Representatives of the former Diamond Sports and myself and Phil [Castellini, the team’s president] stayed in touch periodically since we made the decision to go to [MLB],” the team’s chief operating officer Doug Healy said in a statement. “Recently, as in the last few weeks, they approached us about re-engaging and discussing our 2025 broadcast rights.”
The Reds are the second team to revert to the FanDuel Sports Networks after previously planning to turn broadcasts to MLB. The Brewers did the same a couple weeks ago. In both cases, the team only agreed to a one-year deal. MLB has expressed skepticism about the broadcast corporation’s long-term viability despite its emergence from bankruptcy.
Unsurprisingly, the Reds did not reveal how much they’ll be paid on this contract. It’s almost certainly less than what they’d received under their previous TV deal, which reportedly paid around $60MM annually. However, Healy indicated that the new contract could have a slight impact on the organization’s player payroll.
“The deal with FanDuel does enhance our economics slightly. … It’s our goal to continue to give (GM Nick Krall) and his staff every available resource that the franchise has in 2025. Then it’s up to Nick how best to spend that,” the COO said. As recently as last week, Krall told reporters (including Gordon Wittenmyer of the Cincinnati Enquirer) that the front office had “a little bit (of payroll flexibility), not a ton.” That came after the Reds acquired Gavin Lux, who’ll make $3.325MM for his penultimate arbitration season. That pushed Cincinnati’s projected payroll to roughly $106MM, per RosterResource. That’s narrowly above the $100MM range at which they ended the ’24 season.
While Krall did not mention the TV situation at the time, he was presumably aware that negotiations were ongoing. It’s possible that Krall was already accounting for the “enhanced” economics that Healy referenced when saying that the team had limited flexibility. Still, Healy’s comments provide some hope for Cincinnati fans about the team potentially making a late-offseason addition. A splash for Jack Flaherty or Anthony Santander remains tough to envision, but the Reds were recently linked to free agent reliever Carlos Estévez. Perhaps that kind of acquisition is more realistic now than it would’ve been had the team stuck with its initial plans to give the broadcasts to MLB.
Main Street Sports is back up to nine teams for which it’ll carry in-market broadcasts: the Angels, Braves, Brewers, Cardinals, Marlins, Rays, Reds, Royals and Tigers. The Guardians and Twins are still set to allow MLB to handle distribution. They’re following in the footsteps of the Diamondbacks, Padres and Rockies — each of whom was broadcast by MLB this past season. Main Street Sports has also dropped its deal with the Rangers. The Texas organization is not expected to return to Main Street Sports or to sign on with MLB. Mac Engel of the Fort Worth Star-Telegram wrote last month that the Rangers were exploring ways to negotiate individual deals with various cable providers rather than contracting with an RSN.
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