The NBA seems to be having some trouble. This season’s TV ratings are either down precipitously or struggling to hold even, a shift too dramatic to be explained by cord-cutting alone, and meanwhile the NFL is doing fine. Tickets for the NBA Cup, the finals of which were last night (congratulations, Giannis!), went for half of what they did last year.
Part of the explanation may be that both teams are from small markets — Milwaukee and Oklahoma City — and part may be that fans have yet to figure out why they should care about this midseason tournament. The most plausible explanation, however, is economic.
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