Accompanying the visual identity is a unique custom-designed typeface, Mammoth Sans, which features a 10-degree forward slant that mirrors Utah’s mountainous terrain and reflects the team’s relentless pursuit of progress. Details like the angled crossbars on the “A” and “H” serve as another visual link to the team’s inaugural lettering system and the steepness of Utah’s highest peaks.
The organization’s inaugural season color palette will remain at the center of the team’s permanent identity. The colors consist of Rock Black, representing the darkness of night in the mountains; Salt White, illustrating both the snow on Utah’s peaks and the famous salt flats; and Mountain Blue, a representation of Utah’s rich winter sports history and its clear skies for more than 230 days a year.
The team’s uniforms will retain the same striping design fans have come to love, now updated with Mammoth marks. The home jersey remains Rock Black, anchored by the Mountain Mammoth primary logo on the chest and Utah Badge on the shoulders. The away jersey continues in Salt White, featuring the inaugural season UTAH stairstep design with an updated typeface across the front and the Mountain Mammoth primary logo on each shoulder. Player numbers will be styled in the Mammoth Sans font, and “Est. 2024” will be stitched inside the collar of both jerseys – a tribute to the NHL’s arrival in Utah.
The team’s permanent brand identity was developed in collaboration with renowned design firm Doubleday & Cartwright.
Beginning today at 12 P.M. MT, fans can purchase a limited selection of first-run Utah Mammoth merchandise, including t-shirts, hats, and hoodies, exclusively at the Team Store inside Delta Center. Fans can also express their interest in being among the first to purchase a Utah Mammoth home jersey by filling out this form. Starting next week on May 14, items will be available for purchase online at www.NHLShop.com.
In the coming weeks, the Utah Mammoth will be announcing details surrounding a series of merchandise drops and community events happening across the state this summer, with the first taking place May 17 at the ice rinks at the SLC Sports Complex in Salt Lake City.
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