Why NFL Christmas games are only on Netflix: Explaining the 2024 holiday football broadcasts

The NFL on Christmas Day will look a bit different this year. 

While the matchups are just as intriguing as usual, the presentation of the games will look brand new: Netflix is set to stream both Chiefs vs. Steelers and Ravens vs. Texans live, instead of the usual TV broadcasts. 

Netflix’s streams will include a star-studded list of broadcasters and analysts, as the company pulled together some of the most recognizable personalities from other networks. 

Why will the NFL Christmas Day games only be accessible through Netflix? Here’s what to know about the historic broadcasting switch-up for the league’s holiday matchups.

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Why are the NFL’s Christmas games only on Netflix?

Christmas Day will mark the first time in NFL history that a game will be exclusively available through Netflix. The reason for the change is likely a combination of two aspects: Money and a recent shift to streaming platforms. 

The NFL is getting $150 million from Netflix for streaming the two holiday games, per the Associated Press. The league has also shown an increased willingness to involve streaming services in its game presentations over the last few years. “Thursday Night Football” has been exclusively available on Amazon Prime for some time, and now, Netflix is also getting involved in the action.

As many cut the cord on television and rely more on streaming for entertainment, the NFL is staying ahead of the curve by getting its games onto other platforms.

POWER RANKINGS: Lions, Vikings rise; Eagles, Steelers take a fall

NFL Christmas schedule 2024

Netflix is set to have its NFL pregame show begin at 11 a.m. ET on Christmas Day, with two games to follow.

Chiefs vs. Steelers will kick off at 1 p.m. ET, and Ravens vs. Texans will kick off at 4:30 p.m. ET. 

MORE: Pentatonix, Voices of Service to sing national anthem for NFL Christmas Day

How to watch Chiefs vs. Steelers, Ravens vs. Texans

  • TV channel: N/A
  • Stream: Netflix, NFL+

Neither of the NFL’s Christmas games will be broadcast nationally. Chiefs vs. Steelers and Ravens vs. Texans will both air on Netflix, and subscribers with any Netflix plan will be able to watch the games. 

Both matchups will, however, be broadcast locally in the TV markets of the home and away teams for the respective games. Fans can also watch the game through NFL+.

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